The consumer electronics industry is an ever-changing market and, with constantly eroding margins and price competition from supermarkets and the internet, it is a tough place for the independent retailer to compete in.

With this in mind, the training of retail sales staff to a high standard is now more important than ever in creating a point of difference in your business and a platform to maximise the opportunity to up-sell - resulting in higher average selling price and, ultimately, increased profits.

With 15 years experience in the AV industry, BBG has the knowledge and expertise to deliver the first class sales training that consistently produces demonstrable retail results.

Its presentation covers every aspect of training, from product knowledge to giving staff the skills and confidence to manage consumer discussions and most importantly close the sale.

BBG fosters a flexible approach to training, which is designed to enhance interactive learning, thus making the whole experience entertaining and therefore memorable.

As CEO and founder Gordon Dutch said: “If a retailer and their staff are willing to work as a team with BBG, and have an open mind and positive attitude, then I will guarantee to increase not only the sales of accessory products, but also raise the ASP and deliver excellent profit margins at the same time."

Always one to back-up such claims, Gordon continues, “We will select a dealer from those who register on-line with ERT Weekly and prove that this training can work for that business – and hence for any electrical retailer."

Terms & Conditions:

1. All applicants must be willing to adopt certain practices and advice from BBG in order that the training delivers the maximum benefit.

2. From the online registration up to 5 companies will be selected at random and requested to fill in a questionnaire and discuss their current situation and need for training with a representative of BBG.

3. No purchase necessary.

4. One entry per person, no bulk or third party entries.

5. This competition is open to everyone (excluding dmg world media, the companies or organisations with whom the competition or offer is being run, their agents or anyone directly connected with the promotion).

6. Prizes are as stated only and no cash alternatives will be given. However the promoter has the full and free right to alter arrangements or prizes should the circumstances change.

7. The closing date for receipt of entries is as stated for each individual competition in the magazine or online. The winner(s) will be chosen from the entries recieved before the closing date of Friday 27th June at 5pm and will be notified by telephone, email or post within two weeks of the closing date.

8. All entries and copyright in them automatically become the property of dmg world media.

9. All entrants to competitions and offers are deemed to have accepted these rules and agreed to be bound by them and agree to co-operate in any publicity that may arise.

10. Promoter: ERT Weekly, dmg world media, Equitable House, Harrow, Middlesex HA1 2EW.

11. BBG reserve the right to discount any companies not willing to adhere to the basic guidelines and spirit of the training on offer. Judge’s decision is final.